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our vision is to leverage technology to translate data into insights and insights into action to optimize your end-to-end e-commerce operations
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dash / TEAM

todd vanderstelt
​an amazon expert by trade, todd has taken a passion for entrepreneurship and spun it into a career spanning industries and functional areas. from manufacturing, to technology, to retail, todd has led, built and scaled a variety of businesses under both traditional and leading edge business models. after twenty years in the corporate world, including six with amazon, todd has since 'retired' to chase his passion full-time.
alex herndon
​a data-driven and ROI focused digital marketing professional with 10 years of both amazon, client and agency side advertising expertise. as a self-motivated and growth minded entrepreneur with high standards both for himself and his team, alex always insists on delivering the highest quality products, services and processes.
greg marmulak
​a performance-driven, entrepreneurial professional with 15 years of continuous advancement and expertise in business operations, software & consulting sales and marketing, and application/product/R&D engineering. greg is also a proactive self-starter with track record of initiative, personal responsibility, ownership of work and reputation for removing obstacles and making things happen.
sam hager
​an amazon advertising expert, sam is on the forefront of ecommerce evolution and leads thought for agencies and brands looking to crack the digital commerce code. bridging his background in analysis, technology, product development, and venture initiation, sam comes to the dash team with the single-minded focus of building solutions for the problems that he has encountered in practice, leveraging software and industry expertise to create truly scalable products for the people that need them most.
roderick fok
a relied upon and trusted professional by his peers, rod has filled many roles during his professional career. from leading project teams, supporting sales engagements, managing a global consulting services team , running cloud technology & infrastructure and overseeing support and operation teams, rod has been relied upon to get things done. his vast experience is derived from working with many retailers / companies throughout his career.  

dash / OVERVIEW

founded in september 2016, Dash LLC. (“dash”) was established as a partnership between todd vanderStelt former head of operations for amazon textbooks and leader of amazon’s hands off the wheel initiative, and greg marmulak former president & ceo of planningedge.  in 2017, alex herndon former ceo and co-founder of amplio digital joined the dash team, and a strategic partnership was established.
 
over the past couple of years, dash has developed and begun testing a number of retail focused technology solutions.  all of the solutions are in varying stages of deployment in north america, with the aim to begin a consolidated roll out in the latter half of 2019.  included in these solutions are software and service offerings encompassing dash/AMAZON, dash/PLANNING and dash/eCOMMERCE.  with the first release of software came the formation of Dash Applications LLC.

dash / SOFTWARE
dash/AMAZON is an amazon decision support system (DSS) that integrates data from both amazon and proprietary sources, to deliver actionable information across advertising and operations to drive growth and maintain brand integrity on the amazon platform.  the phase 1 solution launched in q2 2018 with the goal of streamlining the management and optimization of advertising dollars spent on the amazon platform.  future phases of the product will include leveraging two-way api integration to enable a single interface for managing and reporting amazon performance as well as the deployment of machine learning technologies to automate bid optimization, keyword migration, and enable exception based management of the amazon platform.  the solution is targeted towards power users (e.g., agencies) and sophisticated marketers who struggle with data access and the rudimentary nature of the amazon interfaces. ​
dash/PLANNING is an e-commerce inventory planning solution with specific focus on open-to-buy, and translates a brands top-down plan into sku-level orders, balancing budgets and inventory to optimize for service levels.  dash/PLANNING is both a stand-alone, and a supplemental solution to dash/AMZ and dash/eCOMMERCE, integrating across the myriad of data sources to deliver an inventory planning solution that meets the needs of a brands expanding retail footprint. ​

dash / SERVICES
dash/AUDITS was created at the request of our clients, driven by a need for a deeper understanding of a Brand’s performance in the changing world of retail and digital marketing.   prepared by our team of amazon, industry, and functional experts, we service brands, agencies, and investment firms, and deliver tailored audits designed around our client’s specific requirements.  from identifying waste, surfacing opportunities, and evaluating market staying power, dash/AUDITS delivers the oft hidden insights to guide the decision making of your organization.​ ​
dash/TRAINING is provided to our customers by our highly experienced team.  we provide instructional training from amazon optimization to inventory planning to hands-on software navigation.  our team is there to support you either remotely or on-site, which ever works best for your needs.
dash/CONSULTING is our way to help your team learn best practices in both processes and workflow.  whether you are trying to optimize your amazon listings and campaigns to improving your inventory planning process, we will work with your team to implement and use our software tools to improve your operations.

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