meet our team

our motto...work hard and play hard

i love green mountain

todd vanderstelt

​an amazon expert by trade, todd has taken a passion for entrepreneurship and spun it into a career spanning industries and functional areas. from manufacturing, to technology, to retail, todd has led, built and scaled a variety of businesses under both traditional and leading edge business models. after twenty years in the corporate world, including six with amazon, todd has since 'retired' to chase his passion full-time.

yup, these teeth are real

greg marmulak

​a performance-driven, entrepreneurial professional with 15 years of continuous advancement and expertise in business operations, software & consulting sales and marketing, and application/product/R&D engineering. greg is also a proactive self-starter with track record of initiative, personal responsibility, ownership of work and reputation for removing obstacles and making things happen.

wiggle, wiggle, wiggle, wiggle

sam hager

​an amazon advertising expert, sam is on the forefront of ecommerce evolution and leads thought for agencies and brands looking to crack the digital commerce code. bridging his background in analysis, technology, product development, and venture initiation, sam comes to the dash team with the single-minded focus of building solutions for the problems that he has encountered in practice, leveraging software and industry expertise to create truly scalable products for the people that need them most.

hey ma! look, no hands

roderick fok

a relied upon and trusted professional by his peers, rod has filled many roles during his professional career. from leading project teams, supporting sales engagements, managing a global consulting services team , running cloud technology & infrastructure and overseeing support and operation teams, rod has been relied upon to get things done. his vast experience is derived from working with many retailers / companies throughout his career.  

nothing but keto

alex herndon

​a data-driven and ROI focused digital marketing professional with 10 years of both amazon, client and agency side advertising expertise. as a self-motivated and growth minded entrepreneur with high standards both for himself and his team, alex always insists on delivering the highest quality products, services and processes.

learn more about dash applications

our story

we are a software company

founded in september 2016, Dash LLC. (“dash”) was established as a partnership between todd vanderStelt former head of operations for amazon textbooks and leader of amazon’s hands off the wheel initiative, and greg marmulak former president & ceo of planningedge.  they had one goal in mind and that was how to merge todd's amazon knowledge and greg's inventory planning experience into an ecommerce software suite. they were co-join by roderick fok former vice president of justenough retail planning software. in 2017, alex herndon former ceo and co-founder of amplio digital joined the dash team, and a strategic partnership was established.
 
over the past couple of years, dash has developed and begun testing a number of retail focused technology solutions funding by the team's consulting practices.  excited by our technology and idea, sammy hager joined the team as a partner in 2019. 

all of the solutions are in varying stages of deployment in north america, with the our first customers coming on board in late 2018.  included in these solutions are software and service offerings encompassing data studio, advertising studio and inventory  planning.  with the first official release of software came the formation of Dash Applications LLC.

20 years in the making...

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