what is advertising studio?

advertising studio shows you what's driving performance in your amazon accounts

with our advertising studio software you get data and performance insights into your amazon accounts that no other software offers. our workflow helps you implement a review cycle so can you get the most out of your advertising spend. 

first, analyze your accounts

analyze and review all your accounts in a single view

overview dashboard

need complete account oversight?  our overview dashboard shows all accounts, marketplaces, and metrics in one view enabling one-click performance monitoring and drill down

our overview dashboard provides a single summary of your total spend, ad sales, advertising cost of sales and ad orders for all your accounts, marketplaces or merchants.  you can scroll through your accounts to get further advertising insights such as impressions, clicks, click through rate, etc.  and, you can click on any account to drill-down into the details.

second, drill down to the detail

drill down into the weeds of an account to understand performance trends

campaign pacing

not sure where to focus your attention?easily navigate through your spend pacing, budget balancing and data aggregation so your team can stay on top of all your accounts

with the ability to set a monthly budget and advertising cost of sales (ACOS) target for each merchant, the dash platform takes your goals into account so you know exactly where you stand at any point within a month. our pacing and budget balancing views provide a decision support system, adapting for your goals so you know exactly how much budget you have left to spend, what you should adjust your daily spend levels to, which campaigns are driving performance, and the overall ACOS effect of shifting budget amongst campaigns within an account. never guess whether or not you're going to hit budget for the month again and know exactly where your ACOS is tracking so you can walk into meetings with your clients or internal team confidently armed with the right data. 

next, take action

take corrective action and optimize your advertising budget

keywords & targets

not sure where to spend your budget?  navigate and scroll through your campaigns and keywords tweaking bids while monitoring your spend

our keywords & targets tool allows you to adjust a single bid or all of your bids at once for every single campaign and ad group in your amazon advertising accounts. removing the layers that amazon puts in your way, dash brings all of your keywords and product targets to the surface so you can make bid decisions with the right information at hand. no more drilling down into ad groups, no more failed bulkfile uploads - just select the bids you want to change and push “go". and, for those managers juggling multiple accounts, we have made it simple to switch over to your other seller or vendor accounts with a simple drop-down that includes all of your associated amazon seller or vendor accounts. 

lastly, continuously monitor

monitor your advertising accounts with our advanced analytics

bridge analysis

hate surprises? well, never be surprised again with our advanced analytics engine provides visualizations with drill-down capabilities so you understand the relationships & key factors influencing your performance

advertising costs of sales (ACoS) rising? click-through rate slipping? conversion rates dropping?  something may be wrong, or it may be normal volatility… how do you know?  answering these questions and pinpointing the drivers can take hours of analysis, and requires tapping your most skilled resource.  and even then, when delivering those findings to your stakeholders, how bulletproof is your math.  we have been in your shoes, answering these same questions, and have developed the bridging process.  our bridging engine is the backbone of our analysis software.  we have built the algorithms to perform this analysis, and deliver the exact contribution that every campaign, down to search term, had in driving your advertising performance.  never be surprised again.

what else can you expect from our advertising studio?

open your eyes to what is driving your amazon performance

our advertising studio has an extensive list of features and options to help you understand what is really driving your performance, and what you need to do to fix it. 

budget balancing

see which campaigns are spending to budget and understand the effect of shifting budget among campaigns has on your overall account ACOS. 

reduce inefficiencies

quickly identify negation opportunities by viewing the search terms of  keywords and product targets that have spent ad dollars but have not yet converted a sale.​

discover keywords

surface all converting search terms and ASIN targets within your auto campaigns and decide which ones are worth targeting manually for additional ad coverage.

improve targeting

sift through broad and phrase match keywords and their search terms to find opportunities for exact match targeting and improved focus in your accounts.

take control of your amazon accounts

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