advertising studio for amazon
/ advertising management and advanced analytics for your amazon accounts
harness the power of your amazon advertising data
what is advertising studio?
advertising studio shows you what's driving performance in your amazon accounts
improve amazon advertising performance using our goal-based dashboards, analytics engine, and optimization tools for unmatched data transparency and streamlined account management
first, analyze your accounts
analyze and review all your accounts in a single view
our overview dashboard provides a single summary of your total spend, ad sales, advertising cost of sales and ad orders for all your accounts, marketplaces or merchants. you can scroll through your accounts to get further advertising insights such as impressions, clicks, click through rate, etc. and, you can click on any account to drill-down into the details.
second, drill down to the detail
drill down into the weeds of an account to understand performance trends
with the ability to set a monthly budget and advertising cost of sales (ACOS) target for each merchant, the dash platform takes your goals into account so you know exactly where you stand at any point within a month. our pacing and budget balancing views provide a decision support system, adapting for your goals so you know exactly how much budget you have left to spend, what you should adjust your daily spend levels to, which campaigns are driving performance, and the overall ACOS effect of shifting budget amongst campaigns within an account. never guess whether or not you're going to hit budget for the month again and know exactly where your ACOS is tracking so you can walk into meetings with your clients or internal team confidently armed with the right data.
next, take action
take corrective action and optimize your advertising budget
our keywords & targets tool allows you to adjust a single bid or all of your bids at once for every single campaign and ad group in your amazon advertising accounts. removing the layers that amazon puts in your way, dash brings all of your keywords and product targets to the surface so you can make bid decisions with the right information at hand. no more drilling down into ad groups, no more failed bulkfile uploads - just select the bids you want to change and push “go". and, for those managers juggling multiple accounts, we have made it simple to switch over to your other seller or vendor accounts with a simple drop-down that includes all of your associated amazon seller or vendor accounts.
lastly, continuously monitor
monitor your advertising accounts with our advanced analytics
advertising costs of sales (ACoS) rising? click-through rate slipping? conversion rates dropping? something may be wrong, or it may be normal volatility… how do you know? answering these questions and pinpointing the drivers can take hours of analysis, and requires tapping your most skilled resource. and even then, when delivering those findings to your stakeholders, how bulletproof is your math. we have been in your shoes, answering these same questions, and have developed the bridging process. our bridging engine is the backbone of our analysis software. we have built the algorithms to perform this analysis, and deliver the exact contribution that every campaign, down to search term, had in driving your advertising performance. never be surprised again.
what else can you expect from our advertising studio?
open your eyes to what is driving your amazon performance
our advertising studio has an extensive list of features and options to help you understand what is really driving your performance, and what you need to do to fix it.
budget balancing
see which campaigns are spending to budget and understand the effect of shifting budget among campaigns has on your overall account ACOS.
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reduce inefficiencies
quickly identify negation opportunities by viewing the search terms of keywords and product targets that have spent ad dollars but have not yet converted a sale.
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discover keywords
surface all converting search terms and ASIN targets within your auto campaigns and decide which ones are worth targeting manually for additional ad coverage.
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improve targeting
sift through broad and phrase match keywords and their search terms to find opportunities for exact match targeting and improved focus in your accounts.
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software for amazon advertising and inventory planning
products & services
denver
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boulder
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fort collins
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raleigh
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+1 (833) dashAPP
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