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With each passing day and for Brands of all stages, Amazon is becoming increasingly important as a sales and marketing channel. As Brands seek to answer the “Amazon Question” themselves, one of the first considerations is “Where does Amazon fit within the Organization?” If you find yourself in this situation, or perhaps are simply revisiting your approach, I would stress that the ‘Where It Fits’ is less important than ‘How You Serve’. Amazon will not fit perfectly within any traditional silo in your organization, and understanding the web of dependencies that stretch across your organization is the key consideration as you build out your Amazon Business Unit and support network. There is a lot to answering the ‘Amazon Question’, but in an attempt to make it more approachable, let’s first level-set on the dynamics of what we call ‘Operational Marketing’. What you need to Know about serving your Amazon Channel: |
todd vanderstelt | founder | dash/APPLICATIONS
as a former Amazonian, todd is an amazon expert who works with brands, agencies, and investment firms to demystify the platform while leading the development of our amazon focused solutions. https://www.dashapplications.com/about-us.html |
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