our blog chatter
|
|
In our last article, we described the data that’s available in the Amazon Advertising API to give you a sense for what to expect when you first connect. The obvious next question is, “Now that I have the data, what do I do with it?”
As an agency that manages multiple brands or a brand that operates on the Amazon platform, you are painfully aware of the ongoing requirements to inform and direct your clients or stakeholders through the Amazon abyss. We collectively refer to this process as ‘reporting’ as a means to communicate the state of a brand’s Amazon presence and performance. Agencies and brand owners know that reporting can be both a best friend and a worst enemy. Below we explain limitations on ‘Operations’ data, advantages of Amazon Advertising API data for reporting, and three ways to report on Amazon Advertising API data designed to avoid common issues. We are not endorsing any one tool in particular that we mention by name, and you should do proper due diligence of each solution to ensure that it will work for your agency’s or brand’s use case.
4 Comments
Last week we explained the advantages of getting your data through the Amazon Advertising API versus manual report downloads. This week, in our Amazon Agency Bi-Weekly, we break down what data lives within the Amazon Advertising API so you know exactly what to expect when you first connect. I’ll be speaking on this topic and more at Boulder Startup Week on May 16th — check out the session details here. How is the Amazon Adverting API data different from the manually downloaded reports?According to our Amazon contacts, the Amazon Advertising API and the manual downloads are both populated from the same data source. As such, the data that can be found in the manual downloads, can also be found through the Amazon Advertising API. However, trying to find comparable manual report data in the Amazon Advertising API data is not straightforward, and you’ll need to know the where and how to track it down.
This week we assess why Amazon Advertising API data, and a corresponding data storage solution, is crucial for your agency’s, brand’s, or investment firm’s success. No matter how you slice it, API data is crucial to understanding and growing your Amazon business. I’m switching gears a bit this week as this very question came up while I was working with a paid media agency in the Denver area. It went something like, “Can I get by working with the manual advertising report downloads that come out of Amazon directly?”. The short answer —no. Keep reading to avoid the pitfalls of relying on manually downloaded Amazon advertising reports. Your manual process won’t scaleIf you are just getting started advertising on Amazon, you likely have stumbled across the manual advertising data reports that are available for Sponsored Products and Sponsored Brands as seen below.
|
Archives
July 2020
Categories
All
|
denver
|
boulder
|
fort collins
|
raleigh
|
© 2021 Dash Applications LLC. All Rights Reserved.
|