Last week we explained the advantages of getting your data through the Amazon Advertising API versus manual report downloads. This week, in our Amazon Agency Bi-Weekly, we break down what data lives within the Amazon Advertising API so you know exactly what to expect when you first connect. I’ll be speaking on this topic and more at Boulder Startup Week on May 16th — check out the session details here. How is the Amazon Adverting API data different from the manually downloaded reports?According to our Amazon contacts, the Amazon Advertising API and the manual downloads are both populated from the same data source. As such, the data that can be found in the manual downloads, can also be found through the Amazon Advertising API. However, trying to find comparable manual report data in the Amazon Advertising API data is not straightforward, and you’ll need to know the where and how to track it down.
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This week we assess why Amazon Advertising API data, and a corresponding data storage solution, is crucial for your agency’s, brand’s, or investment firm’s success. No matter how you slice it, API data is crucial to understanding and growing your Amazon business. I’m switching gears a bit this week as this very question came up while I was working with a paid media agency in the Denver area. It went something like, “Can I get by working with the manual advertising report downloads that come out of Amazon directly?”. The short answer —no. Keep reading to avoid the pitfalls of relying on manually downloaded Amazon advertising reports. Your manual process won’t scaleIf you are just getting started advertising on Amazon, you likely have stumbled across the manual advertising data reports that are available for Sponsored Products and Sponsored Brands as seen below.  The manual reports available via Amazon’s ad management interfaces.
Your clients will want to know why and when they should allocate marketing budget to Amazon. This week we examine the decision factors you and the brands you manage should consider before spending advertising dollars on Amazon.  Timing is everything — make sure it’s right for your Amazon Advertising clients. When you are working with a client that is new to the Amazon platform, advertising is without a doubt one of the most effective ways to jumpstart sales and gain traction for your client. However, there are some things to consider before you start spending marketing dollars on behalf of your client.
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