What are common Amazon challenges?

The three questions we get asked by agencies, brands and/or retailers the most often are:

1. how can we more easily access our data? 
2. is there a simple way for us to identify what we need to focus on to improve our ad performance?
3. how do we know how much to spend on inventory? 

​How can you easily get your Amazon data?

​Getting your data out of Amazon and maintaining it is very difficult, and Amazon isn’t in a hurry to help you.  For that reason, we have built DATA STUDIO.  Firstly, it is a simple tool that helps you connect to your account(s).  Once connected, your data is securely stored so you can review it using our views.  Secondly, because we are maintaining and backing up your data in your own dedicated data warehouse, we provide easy access to it so you can link it to your own BI tool for custom reporting.

​Is there an easier way for us to know how to improve our advertising performance?

Amazon doesn’t tell you where you could better allocate your advertising spend based on the success or failures of your current campaigns and keywords.  Instead, you need to have some type of analytics tool to highlight where you should focus your attention so you can take immediately action.  Our ADVERTISING STUDIO is setup for you to review, drill-down and action your amazon campaigns and keywords to improve your advertising performance.

How much can I spend on inventory?

Everyone listed on Amazon knows that not having inventory can impact your search placement.  So, it’s important to manage your cash flow so you don’t run out.  Our INVENTORY PLANNING software walks you through the process of managing your open-to-buy spend so you can better allocate your ordering budget based on inventory goals, sales targets, and planned receipts.  After all, you don’t want a lack of inventory to negate all the work you’ve done to optimize your advertising performance. 

Want to learn more...check out our video.

greg marmulak | founder | dash/APPLICATIONS
a software and inventory expert, greg has been living inventory optimization for the past 18 years, working with manufacturers, distributors, and retailers.

​https://www.dashapplications.com/about-us.html