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It has become a universal truth that Amazon has turned the world of Retail on its head. Having spent the past decade working for and with Amazon, I have had a front row seat to the disruption. And despite its importance as both a retail and advertising channel, it is still often misunderstood.
It is easy to be distracted by the constant stream of policy changes, the launch of new ad units, or shiny ‘Beta’ launches, but it is the fundamentals of Amazon that determine whether or not your brand succeeds or fails… both on the platform and off. And as true as that statement was in the early days, it has only become more so as Amazon has grown in importance.
So, to get us back to the basics, let’s start with a simple question, “What exactly is Amazon?”
What you need to know about Amazon
todd vanderstelt | founder | dash/APPLICATIONS
as a former Amazonian, todd is an amazon expert who works with brands, agencies, and investment firms to demystify the platform while leading the development of our amazon focused solutions.
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Inventory Open To Buy
Lead Time For Forecasting
Lead Time For Inventory
Lead Time For Ordering
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